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What is Value Range Pricing?
Value Range Pricing (VRP) is a simple strategy designed to bridge the gap between the Seller's high opinion of value and Buyer's "low-ball" mentality. Thus, VRP opens the line of communication earlier than traditional fixed price listings, allowing the market to dictate the final sales price. Agents at RE/MAX Visalia have implemented a VRP program and are offering it to sellers with overwhelming response and enthusiam.
How Does Value Range Pricing Work?
With VRP, sellers promise to entertain any offers within a set price range. For example, in Value Range Pricing, a seller sets a price range (i.e., $235,000 to $275,000). This helps to attract more buyers—since a home set in a range will appeal to buyers looking in several different ranges. Say a buyer tells their agent that their max is $270,000. The Buyer's agent would search for homes up to $270,000 and completely miss out on looking at a home if it were priced using fixed pricing set at $275,000. Since many sellers prefer to list their property for a bit higher than they would actually be willing to accept, VRP opens the doors to more interested parties, more offers, and gets negotiations started.
What Are the Benefits?
As one real estate agent has said, "Buyers generally start too low on what they think they'll pay for a home ... and sellers usually start too high on what they think they should get for their home. So you have a divide that needs to be bridged and the value range pricing does a pretty good job of bridging that divide."
In brief…
- Buyers benefit with an increased number of listings to consider and the knowledge that the seller has promised to respond to the offer even if it is on the low side of the value range.
- Sellers benefit with an increased number of offers to consider and a chance to jumpstart negotiations with buyers.
Where Do I Go For More Information?
The best source of information is one of our highly-trained real estate professionals. Listed below are the REALTORS® of RE/MAX Visalia that offer Value Range Pricing:
- Preston Miller
- Heather Mendonca
- Sandra Gibian
- Sarah Case
- Barbara Winfield
- Doug Lawrence
- Arthur Amaral
- Mimi Nevins
In addition, we have reprinted a few articles from various sources for your edification:
- New concept in setting home sales price taking hold
- Sellers put their homes on the 'range'
- Trying to Sell Your House? Use Range Pricing.
RE/MAX Visalia News
From the RE/MAX Visalia blog:
- More RE/MAX Agents Earn CDPE Designation
Sarah Case, Ed Evans, Robyn Graham, Kathy Hagin, Iliana Marroquin, and Jayne Willis compl... - RE/MAX Agents Earn CDPE Designation
Jodi Musgrove, Olga Duran, Doug Lawrence, and Gail Riley have completed extensive training... - RE/MAX Celebrates Success
Three representatives from RE/MAX International in Denver attended a breakfast awards cere... - Evans Named Broker Owner of the Year
RE/MAX Visalia broker Ed Evans was honored by representatives from the California Hawaii r... - Alphabet Soup
Ever wonder what the letters behind the name of your REALTOR stand for. The National Ass...
RE/MAX Visalia serves the following communities: Visalia, Tulare, Hanford, Dinuba, Exeter, Woodlake, Farmersville, Three Rivers, Goshen, Porterville, Lindsay, and all others in Kings & Tulare Counties.
If you are interested in buying or selling a house in any of these communities, call us at 734-1400, or send an email to info @ remaxvisalia.com.